OUTREACH TOOLS

Education, marketing, outreach, all are terms used to effectively get the message across to your audience whether you are teaching a class or setting up a campaign to reach employees with new recycling information.  Following are tools that may help you improve how you communicate.

Creating Effective Commercvial Recycling Education and Outreach Activities, Institute for Local Government Webinar presented in October 2010.  The website includes information from the webinar as well as additional resources.

The Business Case for Environmental and Sustainability Employee Education, February 2010, 18 page white paper from the National Environmental Education Foundation

MRC ANNUAL CONFERENCE PRESENTAITONS:

• Make Your Marke. Drive the Work.  Planning for Effective Communications - Megan Thomas, 2011 Conference
• Social Marketing:  What Is It? Why it is so Hard?  What Makes it Easier? - Nancy Lee, 2011 Conference

RESOURCES

Municipal Solid Waste Facts and Figures.  The U.S. EPA generates an annual report on waste generation, recycling and disposal rates.  The 2010 fact sheet is now available but check the main site for trend graphs and other tools.

BIN LABELS:  
Recycle Across America Standardized Bin Labels.  In 2010, this non-profit developed a set of standard labels in an effort to provide a nationally recognized bin label to aid people in recycling appropriate materials.

ISRI FACT SHEETS about the scrap recycling industry